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Kemal Büyüktaş
TR

About

I build e-commerce products and the operations that keep them running. Underneath, the platform changes; on top, the business carries on.

I began in DevOps, at COMPAREX in 2017, which is why my product decisions start from how a system will run. At Modanisa I spent almost five years on an international fashion platform: the re-platforming of eight core domains, an internal marketplace with product-information management, external marketplace integrations, a WhatsApp commerce bot, self-service support, and the finance, warehouse and campaign systems around them.

At arabam.com I owned the web and mobile roadmap of one of Türkiye's leading automotive marketplaces. I built the vehicle inspection platform that connected 58+ branches, and introduced a sprint cadence that cut time to market by about forty percent.

I have been at FLO Group since 2024. As Senior Product Manager I led the system that automated warehouse and carrier assignment for about 25,000 orders a day. I was also product owner of a multi-model generative AI system for product content (121,000+ SKUs) and of a behaviour-based loyalty framework. All three were validated in production and published as conference papers. As E-Commerce IT Lead Product Manager I own the e-commerce IT strategy, and I led the group-wide digitalisation programme as product owner: 18 initiatives that moved the group's back-office processes onto one platform, with an AI-agent layer for the steps that repeat. In this role I lead 4–5 product managers and a larger engineering team.

I completed a master's degree in Management Information Systems at Bahçeşehir University, then started the Executive MBA there. In the 2026–27 autumn term I teach two courses, on digital transformation in the age of AI and on e-commerce product management, at five universities, under the Ministry of Industry and Technology's “Industry on Campus” programme. The way I work is set out as six habits on the home page, each traceable to a case.

CV (PDF, 2 pages)LinkedInORCID
Portrait of Kemal Büyüktaş

Career

E-Commerce IT Lead Product Manager · FLO Group

Sept 2025 – present

Owns the e-commerce IT product strategy and roadmap. Leads 4–5 product managers and a larger engineering team, and mentors cross-functional teams. Product owner of the group-wide digitalisation programme: 18 initiatives across HR, finance, procurement, logistics, store operations, marketing, employee experience and PLM. The programme spans 4 group companies, ~600 stores and ~1,500 users, integrates with SAP, SuccessFactors and Power BI, and uses autonomous AI agents for end-to-end processes.

  • Digitalisation programme: 18 initiatives delivered on one platform, ~1,500 users across four companies; approval time from ~5 days to ~1 day, ~3,000 requests a month, 12 paper forms retired
  • Corporate shipping platform: 19 business rules approved before development; invoice reconciliation deliberately kept out of the first release
  • Autonomous AI-agent layer, presented at TRAI Meet-Up #102 (February 2026)

E-Commerce Senior Product Manager · FLO Group

Oct 2024 – Aug 2025

Product vision and roadmap for the e-commerce platform, in line with company strategy. Market and competitive analysis, and data-driven improvements to core customer flows. Led the automated warehouse and carrier assignment system for about 25,000 e-commerce orders a day. Product owner of a multi-model generative AI system for product content (121,000+ SKUs, over one million reviews) and of a behaviour-based loyalty framework for omnichannel retail. All three were validated in production and published as conference papers.

  • Order allocation for ~25,000 daily orders: manual carrier intervention from 6.7% to 0.07%, decisions in 10 ms, deliveries 14% faster, logistics cost down 6.3% (paper, November 2025)
  • Generative AI content system: content production time down about 70% across 121,000+ SKUs (paper, January 2026)
  • Behaviour-based loyalty framework across app, web and stores (paper, April 2026)

Senior Product Manager · arabam.com

Jan 2023 – Sept 2024

The full product lifecycle across web and mobile for one of Türkiye's leading automotive marketplaces: roadmap, experimentation and data-informed optimisation. Built the vehicle inspection platform that connects 58+ branches, and Trink Al, which handles appraisal, notary and transfer on the buyer's behalf. Prioritisation rested on A/B testing and analytics. A two-week sprint cadence cut time to market by about 40%.

  • 58+ branches on one inspection platform; the report readable by the customer online
  • Two-week sprint cadence: time to market down ~40%
  • Trink Al: appraisal, notary and transfer on the buyer's behalf

E-Commerce Product Manager · Modanisa

Apr 2018 – Dec 2022

End-to-end e-commerce products for an international fashion platform. Led the re-platforming of eight core domains (listings, checkout, basket, homepage, search, warehouse, customer service, supplier). Also led the internal marketplace with product-information management, external marketplace integrations, a WhatsApp commerce bot, a self-service support product, an automated prize-draw system and the affiliate programme. The remit extended to payment, finance and accounting systems, warehouse and inventory digitalisation, campaign management and supplier relations. Checkout A/B tests lifted conversion by about 18%.

  • Eight core domains on a new architecture, no big bang
  • Seven products on one product source: internal and external marketplace, product-information management, affiliate, self-service, prize draws, WhatsApp bot
  • Checkout A/B tests: conversion up ~18%

IT Specialist (DevOps) · COMPAREX

Jun 2017 – May 2018

DevOps toolchains, infrastructure and systems management across development and operations. Requirements analysis and coordination between technical and business stakeholders.

  • CI/CD and infrastructure: the technical ground under every product decision since

Publications

Multi-Modal Sensing for Real-Time Operations Monitoring in Physical Retail: A Framework Combining Computer Vision, IoT Telemetry, and Transactional Signals

1st International Edessa Scientific Studies Congress (Harran University / ISARC), Şanlıurfa, Türkiye · Proceedings pp. 365–374 · 6 June 2026

A framework that reuses in-store infrastructure (security cameras, POS, door counters, energy and fitting-room sensors, time attendance) to monitor store operations in real time, with inference at the edge to protect privacy. Over a six-month pilot in twelve stores, peak checkout waits fell by about 25%, fitting-room abandonment by about 20% and energy use outside staffed hours by about 15%, while coverage of underserved store zones rose by about 30% (observational figures). This is the academic study of the store camera analytics project that went live in all of the group's stores.

From Transactional Loyalty to Behavioral Engagement: A Data-Driven Framework for Customer Value Creation in Omnichannel Retail

10th International Mediterranean Scientific Research and Innovation Congress (ISARC), Antalya, Türkiye · Proceedings pp. 193–204 · 12 April 2026

Recasts loyalty programmes as engagement systems built on dynamic tier-based segmentation, incentive-driven behavioural design and engagement-triggered interactions, drawing on a real omnichannel implementation. After launch, purchase frequency, basket value, cross-channel engagement and upward tier movement all trended up (directional results).

A Multi-Model Artificial Intelligence System for Content Generation and Data Analysis in E-Commerce Operations

12th International Hasankeyf Scientific Research and Innovation Congress (ISARC), Batman, Türkiye · Proceedings pp. 533–540 · 31 January 2026

A production-grade multi-model generative AI architecture (diffusion image generation, transformer NLP, MLOps) for product images, SEO content, advantage text and review-driven size recommendation. Evaluated on about 121,000 SKUs and over one million reviews, it cut content production time by about 70%, manual intervention by up to 60% and external content cost by 40–50%. The size recommender reached an F1 score of 0.79 and showed potential to reduce size-related returns by 5–8%.

Supply Chain Automation: Optimization of Warehouse and Carrier Assignment System

8th International Selçuk Scientific Research Congress (ISARC), Konya, Türkiye · Proceedings pp. 1023–1029 · 30 November 2025

An automated decision-support system for e-commerce order fulfilment at FLO (about 25,000 orders a day). Built on Go microservices that communicate over RabbitMQ, it assigns warehouses with the Analytic Hierarchy Process and carriers by proportional distribution on performance, cost and return rate. After deployment, warehouse assignment accuracy reached 97% and manual carrier intervention fell from 6.7% to 0.07%. Decisions took 10 ms instead of 15–20 seconds, deliveries were 14% faster and logistics cost fell by 6.3%.

Talks

“End-to-end enterprise processes with autonomous AI agents”

TRAI Meet-Up #102 · Türkiye Yapay Zeka İnisiyatifi · 18 February 2026

Education

  • Bahçeşehir University · Executive MBA · 2025 –
  • Bahçeşehir University · MSc, Management Information Systems · 2023 – 2025
  • Anadolu University · BSc, Management Information Systems · 2018 – 2021

Certificates

  • Agile Project Management · Google, 2023
  • Foundations of Project Management · Google, 2023
  • Software Product Management · University of Alberta, 2023
  • Software Processes and Agile Practices · University of Alberta, 2023
  • Google SEO · University of California, Davis, 2022

Skills

  • Product strategy and platform thinking
  • Re-platforming and marketplace integrations
  • Enterprise process digitalisation and programme governance
  • Applied AI in production: generative content, AI agents, computer-vision event detection
  • Integration architecture (SAP, SuccessFactors, Power BI, 3PL and marketplace APIs)
  • Experimentation, analytics and KPI design
  • Stakeholder management and cross-functional leadership
  • Agile and Scrum at scale; DevOps and CI/CD background

Languages

  • Turkish (native)
  • English (professional working proficiency)

Community

Active in FLO Group's corporate volunteering programme: visits to Darülaceze and, with Hayata Destek, toy-making for children affected by disasters. Received a volunteering plaque from the group's CEO in December 2025.

Recommendations

Written on LinkedIn by engineers and leads I have worked with.

All nine recommendations on LinkedIn
Ridiculously Efficient. I had the pleasure of working with Kemal in various project teams for about two years at Modanisa. The ability to handle multiple projects has made a dramatic difference in the productivity level of our team. I think Kemal would be a value for any team.
Hasan GünesenPrincipal Data & CRM Developer · BoynerMay 2022
Kemal Büyüktaş is one of the most energetic and communicative professionals I've worked with. He has an incredible ability to boost team morale and is always willing to do whatever it takes to solve problems. His strong communication skills and proactive approach make him an invaluable asset to any team.
Sabri Yağız AtasoySenior Software Developer · ModanisaSeptember 2024
It is not easy to come across a talent like Kemal. During the time we worked together, he led the projects by quickly adapting to challenging projects. At the end of the long meetings, he motivated the team and made us focus. Kemal is someone who will inspire any team.
Tansu D.Microsoft Dynamics 365 F&O ConsultantFebruary 2022
It was always very pleasant and nice to work with Kemal. His sense of humor, very meticulous and finishing approach was always appreciated by me. Working with Kemal was always been a pleasure for me.
Babak PartoviHead of Technology · NivoApril 2022
He is above and beyond professional, hardworking. We were lucky to be under Kemal's supervision, because he inspires us to go the extra mile and makes our working hours enjoyable as well. Overall great experience working with him! Best project manager for a number of reasons - he's knowledgeable with the technical details and he is a professional, balanced manager.
Samet YılmazçelikSenior Frontend DeveloperSeptember 2022
He is a professional business person who has strong communication with people, perfect business management and time process, never having narrow thinking and taking into account the ideas of the person in front of him. It is a chance to take part in a team with Kemal.
Murat ErmişSenior Software Developer, E-Commerce & PaymentsSeptember 2022
Kemal knows how things will work well, and with his flexible intelligence, he does everything he can to make difficult tasks go smoothly. He overcomes difficult tasks by executing the technique in a balanced way with his strong communication skills.
Deniz AktürkSoftware Team Lead · Smile Hair ClinicSeptember 2022
Kemal Büyüktaş is really good in these matters, whether it is bilateral relations or job completion. Very talented in terms of time management. He is proficient in methodologies such as Agile and Scrum. I am very happy to have the opportunity to work with him.
Murat AktayAndroid DeveloperNovember 2022
I'm very lucky to work together. He is a very good manager in time management and team direction. You will be able to adapt very quickly with him.
Muhammed ElşamiAndroid Developer · DetaysoftNovember 2022