Product and technology leader · Istanbul
Kemal Büyüktaş
I rebuild platforms without stopping the business, and turn scattered processes into products and AI into measurable results.
Nine years from DevOps to product and technology leadership, at COMPAREX, Modanisa, arabam.com and FLO Group. At Modanisa I led the move of eight core domains to a new architecture while the business kept running. At FLO Group I led the group-wide digitalisation programme as product owner: 18 initiatives that brought four companies onto one platform. My work has been published in four conference papers, and in the 2026–27 autumn term I teach two courses, on digital transformation in the age of AI and on e-commerce, at five universities.
- 9
- years, from DevOps to product leadership
- 18
- initiatives delivered on one platform across 4 companies
- 121K+
- products with AI-generated content, in about 70% less production time
- 5
- universities, 2026–27 autumn term
Three areas of expertise
Every case study on this site belongs to one of them.
Rebuild platforms without stopping the business
Eight core e-commerce domains moved to a new architecture one after another. Seven products were built on a single product source, and checkout conversion rose by about 18%.
Modanisa · 2018–2022
Turn processes into products
18 back-office initiatives went through a single governance model. Each request matured first, and only then moved from prototype to MVP.
FLO Group · digitalisation programme
Make AI deliver measurable results
Generative AI cut content production time by about 70% across 121,000+ products. Computer vision routed store events to the right person in some 600 stores, and autonomous agents took over the process steps that repeat.
FLO Group · 4 conference papers
Selected case studies
Each case is written the same way: what was at stake, what was on the table, who decided, what happened, and what went wrong.
initiatives on one platform, across 4 companies
18 initiatives through one gate, onto one platform
Read the caseless content production time, across 121,000+ SKUs
Content for 121,000 SKUs: machines draft, people review
Read the casecore domains moved to a new architecture in sequence; checkout conversion up ~18%
Rebuilding eight core domains without stopping the store
Read the casebranches running one inspection platform; time to market ~40% shorter
Fifty-eight branches, one way to inspect a car
Read the caseHiring a CPO, Head of Digital or CTO?
Paste the job description to see the published evidence for each requirement, then a plan for the role's first 90 days. An AI tool writes both, using only the data published on this site.
Nine years, four companies
Titles and dates as on LinkedIn.
- 2017COMPAREXIT Specialist (DevOps)
Toolchains, CI/CD and infrastructure: the technical ground under everything that came after.
- 2018ModanisaE-Commerce Product Manager
Eight core domains re-platformed. Seven products on one product source, from the internal marketplace to a WhatsApp commerce bot. Checkout conversion up ~18%.
- 2023arabam.comSenior Product Manager
A vehicle inspection platform across 58+ branches, Trink Al, and a sprint cadence that cut time to market by ~40%.
- 2024FLO GroupE-Commerce Senior Product Manager
Order allocation for ~25,000 orders a day, generative AI content for 121,000+ SKUs and behaviour-based loyalty. All three published as conference papers.
- 2025FLO GroupE-Commerce IT Lead Product Manager
E-commerce IT strategy and roadmap, product ownership of the 18-initiative group digitalisation programme, and AI agents for enterprise processes.
Teaching what I practise
Two courses at five universities in the 2026–27 autumn term, under the Ministry of Industry and Technology's “Industry on Campus” programme. I also give talks on AI in enterprise processes.
Courses, talks and papersDigital Transformation in the Age of AI
Antalya Belek University · Istanbul Okan University · Marmara University
E-Commerce Product Management and Strategy
Zonguldak Bülent Ecevit University · Selçuk University
Talks: TRAI Meet-Up #102 · Türkiye Yapay Zeka İnisiyatifi, 18 February 2026: “End-to-end enterprise processes with autonomous AI agents”
Publications: 4 conference papers (2025–2026) on AI content systems, loyalty, store operations monitoring and supply-chain optimisation
How I work
Six habits drawn from my own project documents. Each can be traced to a case study.
Rules freeze before code.
Business rules are written and approved before development starts. A rule that changes later goes out in a planned release.
Corporate shipping platform, 19 rules
Only a mature request passes the gate.
Every request goes through a maturation document and a decision gate. A vague request never enters the queue.
Digitalisation programme
A prototype replaces the meeting.
Discussion happens on a versioned prototype, so stakeholders see what they will get before it is built.
Dozens of screen versions per module
The MVP stays small; the rest waits its turn.
The first release takes the most valuable slice. Everything else is written into named phases, so nothing is forgotten.
Procurement platform
Every integration sits behind an interface.
External systems connect through an adapter. When the vendor changes, the platform does not.
Carrier adapter, camera event layer
Dates are ranges, risks are visible.
A single date hides its assumptions. I talk in ranges, surface the risks early and say what has to stay true for the date to hold.
Every roadmap since 2023
What colleagues say
Written on LinkedIn by engineers and leads I have worked with.
Ridiculously Efficient. I had the pleasure of working with Kemal in various project teams for about two years at Modanisa. The ability to handle multiple projects has made a dramatic difference in the productivity level of our team. I think Kemal would be a value for any team.
Kemal Büyüktaş is one of the most energetic and communicative professionals I've worked with. He has an incredible ability to boost team morale and is always willing to do whatever it takes to solve problems. His strong communication skills and proactive approach make him an invaluable asset to any team.
Contact
For senior leadership roles in product, digital and technology (CPO, Head of Digital, CTO), and for teaching and talks.
Anything else
For teaching, talks or anything else, email is the quickest way. I reply within a few days.