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Kemal Büyüktaş
TR

Curriculum vitae

Titles and dates as on LinkedIn.

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Nine years from DevOps to product and technology leadership, at COMPAREX, Modanisa, arabam.com and FLO Group. At Modanisa I led the move of eight core domains to a new architecture while the business kept running. At FLO Group I led the group-wide digitalisation programme as product owner: 18 initiatives that brought four companies onto one platform. My work has been published in four conference papers, and in the 2026–27 autumn term I teach two courses, on digital transformation in the age of AI and on e-commerce, at five universities.

Experience

  • Sept 2025 – present

    E-Commerce IT Lead Product Manager · FLO Group

    Owns the e-commerce IT product strategy and roadmap. Leads 4–5 product managers and a larger engineering team, and mentors cross-functional teams. Product owner of the group-wide digitalisation programme: 18 initiatives across HR, finance, procurement, logistics, store operations, marketing, employee experience and PLM. The programme spans 4 group companies, ~600 stores and ~1,500 users, integrates with SAP, SuccessFactors and Power BI, and uses autonomous AI agents for end-to-end processes.

  • Oct 2024 – Aug 2025

    E-Commerce Senior Product Manager · FLO Group

    Product vision and roadmap for the e-commerce platform, in line with company strategy. Market and competitive analysis, and data-driven improvements to core customer flows. Led the automated warehouse and carrier assignment system for about 25,000 e-commerce orders a day. Product owner of a multi-model generative AI system for product content (121,000+ SKUs, over one million reviews) and of a behaviour-based loyalty framework for omnichannel retail. All three were validated in production and published as conference papers.

  • Jan 2023 – Sept 2024

    Senior Product Manager · arabam.com

    The full product lifecycle across web and mobile for one of Türkiye's leading automotive marketplaces: roadmap, experimentation and data-informed optimisation. Built the vehicle inspection platform that connects 58+ branches, and Trink Al, which handles appraisal, notary and transfer on the buyer's behalf. Prioritisation rested on A/B testing and analytics. A two-week sprint cadence cut time to market by about 40%.

  • Apr 2018 – Dec 2022

    E-Commerce Product Manager · Modanisa

    End-to-end e-commerce products for an international fashion platform. Led the re-platforming of eight core domains (listings, checkout, basket, homepage, search, warehouse, customer service, supplier). Also led the internal marketplace with product-information management, external marketplace integrations, a WhatsApp commerce bot, a self-service support product, an automated prize-draw system and the affiliate programme. The remit extended to payment, finance and accounting systems, warehouse and inventory digitalisation, campaign management and supplier relations. Checkout A/B tests lifted conversion by about 18%.

  • Jun 2017 – May 2018

    IT Specialist (DevOps) · COMPAREX

    DevOps toolchains, infrastructure and systems management across development and operations. Requirements analysis and coordination between technical and business stakeholders.

Selected work

  • 18 initiatives through one gate, onto one platform · FLO Group, 2025 – 2026 · 18 initiatives on one platform, across 4 companies
  • Content for 121,000 SKUs: machines draft, people review · FLO Group, 2025 · ~70% less content production time, across 121,000+ SKUs
  • From a camera event to the right person's pocket · FLO Group, 2025 – 2026 · ~600 stores live across the group; nine use cases; three-step escalation
  • Loyalty that looks past the receipt · FLO Group, 2025 · 3 mechanisms: dynamic tiers, incentive design, engagement triggers
  • Nobody should have to read an invoice · FLO Group, 2025 – 2026 · 6 approval steps enforced; postings land in SAP without re-keying
  • Rebuilding eight core domains without stopping the store · Modanisa, 2018 – 2022 · 8 core domains moved to a new architecture in sequence; checkout conversion up ~18%
  • One catalogue for every channel, and a store on WhatsApp · Modanisa, 2018 – 2022 · 7 products on one product source: internal and external marketplace, product-information management, affiliate, self-service, prize draws, WhatsApp bot
  • Fifty-eight branches, one way to inspect a car · arabam.com, 2023 – 2024 · 58+ branches running one inspection platform; time to market ~40% shorter

Teaching

“Sektör Kampüste” (Industry on Campus) programme of the Ministry of Industry and Technology of Türkiye · Autumn term 2026–27 (September 2026 – January 2027)

  • Digital Transformation in the Age of AI · Antalya Belek University, Istanbul Okan University, Marmara University
  • E-Commerce Product Management and Strategy · Zonguldak Bülent Ecevit University, Selçuk University

Education

  • Bahçeşehir University · Executive MBA · 2025 –
  • Bahçeşehir University · MSc, Management Information Systems · 2023 – 2025
  • Anadolu University · BSc, Management Information Systems · 2018 – 2021

Languages

  • Turkish (native)
  • English (professional working proficiency)

Publications

  • Multi-Modal Sensing for Real-Time Operations Monitoring in Physical Retail: A Framework Combining Computer Vision, IoT Telemetry, and Transactional Signals (6 June 2026)
  • From Transactional Loyalty to Behavioral Engagement: A Data-Driven Framework for Customer Value Creation in Omnichannel Retail (12 April 2026)
  • A Multi-Model Artificial Intelligence System for Content Generation and Data Analysis in E-Commerce Operations (31 January 2026)
  • Supply Chain Automation: Optimization of Warehouse and Carrier Assignment System (30 November 2025)

Skills

  • Product strategy and platform thinking
  • Re-platforming and marketplace integrations
  • Enterprise process digitalisation and programme governance
  • Applied AI in production: generative content, AI agents, computer-vision event detection
  • Integration architecture (SAP, SuccessFactors, Power BI, 3PL and marketplace APIs)
  • Experimentation, analytics and KPI design
  • Stakeholder management and cross-functional leadership
  • Agile and Scrum at scale; DevOps and CI/CD background

Certificates

  • Agile Project Management · Google · 2023
  • Foundations of Project Management · Google · 2023
  • Software Product Management · University of Alberta · 2023
  • Software Processes and Agile Practices · University of Alberta · 2023
  • Google SEO · University of California, Davis · 2022